A familiar theme: we spend much of our time agonising over grand plans – and not acting until we have all the pieces of the design in place. The thrust of “The Tipping Point” is that changes, even great changes, may result from the smallest action – the “little things” mentioned in the book’s sub title.

Citing examples from fashion, crime, disease and the media of how apparently tiny events have had a profound impact on human life, we are challenged to apply the concept to our own lives.

• Where – and what – are the tipping points that will bring about the changes we desire: in our work (client base? profitability? enjoyment?), in our lives or in society?
• Can we concentrate our resources, however limited, in the few key areas that matter?
• Can we find a way to make a lot out of a little?
• Can we give the right push, however slight, in the right place, to tip the balance?

This is a book which forces us to consider how we think about change – and to change the way we think.

Core Consulting follows the philosophy that marginal changes can make a big impact; that the best are only marginally better – but that it is at the margins that things really matter. That little extra…….